Acknowledged both for the aesthetic appeal of its models and for its technical excellence, Corum is proud to contribute to perpetuating the time-honored values and expertise of fine watchmaking, and to be propelling them firmly towards the future by creating tomorrow’s watchmaking today. Founded in 1955 in La Chaux-de-Fonds (Switzerland), Corum has adopted creativity, consistency and a long-term vision as its guiding principles. We are pursuing the path traced by the founders, remaining more loyal than ever to the iconic collections that have forged the brand’s identity and reputation, while enriching them with a modern touch blending innovation and technical breakthroughs.
The continuity and the longevity of its collections are not mere words at Corum: the Admiral’s Cup has been sailing the oceans for more than 50 years, while the Bridges collection has been making its mark on watchmaking history for 35 years. Several models belonging to the Heritage collection, such as the Feather Watch or the 20 Dollars Coin Watch, have left an indelible imprint. Building on this proud heritage, our clear-cut objective is to consistently look to the future. Witness the brand emblem: the key pointing skywards symbolizes a mystery to be elucidated, an enigma to be resolved, and new territories to be explored. History is definitely in the making at Corum.